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Niche practices are successful, in part, because these effectively reduce competition for law firms, and also because it’s easier to market just one thing, rather than several. Now, it’s easy to build a niche practice right from the start of your law firm , because you can just pick what you want to do. But, if you’re already running a law practice, and want to niche down – the calculation becomes a bit more complex.
It’s easy to get keyed up on a new paid advertising campaign you’re about to launch – especially if you’re one of the bold solo or small firm practitioners to actually be brave enough to launch one! But, if you haven’t built a formal intake program, through which you can track those online leads – it’s gonna be tough to measure the value of what you’re doing.
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