Trade Up: This Is Your Reminder That Brand Names Are Valuable for Law Firms
NCBA Law Practice Management Blog
JULY 20, 2024
Pre-pandemic, attorneys in a not insignificant number of states were disallowed from using ‘trade’ or ‘brand’ names for their law firms. You know, like ‘Taco Bell’ – though, you probably wouldn’t actually name your law firm Taco Bell. That meant that lawyers were basically left with naming their businesses after themselves – usually some combination of hard-to-pronounce last names.
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