How To Optimize Cash Flow: Your Roadmap To Resilience!

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Cash flow isn’t just about balancing numbers - it's about ensuring your organization is positioned for both immediate stability and long-term success. Understanding that cash flow management fuels every decision, every opportunity, and every growth phase is critical. But how can you shift from simply managing cash to strategically optimizing it for resilience?

Go beyond traditional forecasting models, identifying key leverage points within your organization for liquidity, even in the most challenging environments. Drawing from years of experience across industries ranging from healthcare to media and financial services, our esteemed speaker will walk you through proven methods that finance professionals can adopt to build resilience in cash flow management.

You’ll learn how to:

📝 Develop agile, future-ready cash flow forecast that adapt to evolving market conditions
💵 Identify and free up trapped working capital within the organization to drive liquidity and boost cash flow
📊 Leverage real-time data to enhance visibility and decision-making
🚀 Streamline the cash conversion cycle for faster access to operating cash
📈 Align cash flow strategies with broader business objectives for sustainable financial health

…and more! Explore how to lead with greater financial confidence through smarter cash flow management - Register today!

🕧 December 3, 2024 at 12:30pm PT, 3:30pm ET, 8:30pm GMT

Brought to you by:

Genevieve Hancock, CPA

Genevieve Hancock, CPA, began her career in operational accounting and continued into public accounting, working for one of the Big 4 and a large international public accounting firm early in her career. She is a highly acclaimed technical accountant and mentor working extensively across hyper growth organizations for assurance of GAAP compliance for financial reporting, as well as across large public companies for implementations of new accounting standard updates and financial reporting compliance. She is passionate about developing technical accounting, research, and leadership in colleagues. She is currently employed in the consulting industry with her most recent position as the VP, Global Controller and Chief Accounting Officer for Exactech, Inc, a medical innovation company. She has previously been employed at The Walt Disney Company supporting Parks & Resorts, Brown & Brown Insurance, and Trader Interactive, including overseeing technical ASC 606 implementations and processes, the ASC 842 transition for accounting and financial systems, supporting internal audit and functions, compliance and policy updates, and M&A transactions for equity level investments, VIE’s, and consolidation accounting. She is a regular speaker for accounting conferences and events across the country.

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