Cash Flow Secrets Every Upskilled CPA Should Know

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CPAs know the drill: taxes, compliance, rinse, repeat. But what about the sneaky cash flow that’s quietly messing with your organization’s success?

It’s time to step into the spotlight and expose the “dirty little secrets” of cash flow to fuel strategic growth. By upskilling your accounting practices and shifting focus from tax compliance to the strategic movement of money, you can transform your role from reactive accountant to proactive financial strategist. We’ll dive into:

💡 The truth about cash flow and why it matters more than you think.
🤝 How CPAs can be more than number crunchers – become the cash flow whisperer.
📊 Profit & Loss and Balance Sheets decoded for max impact.
💰 Secrets to untangling total expenses, cash outlay, and production.
🚀 Upskilling your accounting toolkit to build financial resilience.

Reclaim your influence and deliver greater value as a trusted advisor. Save your seat today!

📆 March 13, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT

Brought to you by:

Debra L. Robinson

There’s one thing that Debra is really good at. Money. Or actually, the numbers behind the money. Looking at what’s there, seeing what’s not, finding the truth behind the totals — and strategically building out processes and timelines that make sure a business doesn’t run out of it. She’s cultivated this talent over the last two-plus decades in the various leadership positions she’s held in operations, technology and finance.

It was in 2008 when Debra decided to bring her cash flow management talents to other businesses. As such, she launched Centennial Revenue Management (CRM) to initially assist healthcare providers with their financial issues. Today, CRM works with a wide variety of clients whose needs extend beyond the basics of revenue management into total fiscal health. Debra created her own cash flow forecasting methodology that she incorporates with all her clientele. Her passion lies in helping small business owners to better understand their numbers and how to use that knowledge to grow and prosper. Combining her CEO, COO and CFO experience, she stays focused on how to educate business owners on following the money all while maximizing profitability and optimizing cash flow.

Debra is a fifth-generation Coloradoan whose family started Robinson Dairy in 1885 and are heavily involved in the Denver community. She has served as CEO/COO of Travel by Dana, a multi-branch $40M travel management company, ranked #5 in revenue by Colorado Biz’s 2001/2002 Top Women-Owned Businesses awards. In 2024, Debra was nominated in the Denver Business Journal’s CFO of the Year Awards.

Debra has been a member of the Board of Directors for the Leukemia & Lymphoma Society, Rocky Mountain Chapter, and Executive Leadership Committee for the Rocky Mountain Chapter of the Leukemia/Lymphoma Society and has served as Treasurer for the Board of Directors. She has also been a member of the Colorado Medical Group Management Association (CMGMA) and has served on the Legislative Committee, and a member of the American Medical Billing Association (AMBA). She has also served on the Board of Directors of the Jewish Community Center in Denver.

Debra’s entrepreneurial spirit — combined with her great work ethic, high integrity and unwavering commitment to projects — are the hallmarks of her success.

She has delivered significant results in a wide-range of industries. Her concentration is always focused on cash flow management, growth, profit, team performance, client satisfaction and most importantly, peace of mind.

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