Emotional Rescue: This Is Why Consumers Buy Legal Services
NCBA Law Practice Management Blog
JULY 6, 2021
Attorneys hate to think of themselves as ‘salespeople’ – but, if you’re a law firm owner/manager, you’re selling things the same way everyone else who owns a business is selling things. Though, you might not be selling what you think you are. Legal consumers are not like you : They don’t know as many Latin phrases as you do. They don’t care about arcane statutes.
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